True video on demand.

RITA can create a unique video for every user.


Premium quality cloud rendering

Built by a team that understands the needs of global brands, RITA is a brand new addition to the creative toolbox. 

This technology makes it easier for creative campaigns to generate a massive volume of unique, personalised videos quickly and efficiently.

RITA can make any element of a video dynamic, from photorealistic 3D compositing to beautiful and adaptable typography. 

Instant and global scale

RITA has been designed from the ground-up to be horizontally scalable, so adding render capacity is as simple as adding servers.

This means RITA can scale up automatically to meet traffic spikes, and scale down when demand eases.

This is an ideal fit for the cloud – RITA has been battle tested on Amazon Web Services and Google Cloud Platform.

My Year in Sport

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Personalization can deliver five to eight times the ROI on marketing spend
— Harvard Business Review

John Frieda:
Shades of Me

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Made by industry experts

While RITA can be used as a cloud service, we can also provide as much production support as necessary.

We're part of Stink, one of the world's most diverse and awarded creative networks.

Comprised of Stink Films and Stink Studios, Stink creates film, interactive and original content for clients across advertising, entertainment, music and the arts, and naturally our in-house motion team are experts in working with RITA.